Digital meets organic
How should a company which embraces all-natural, organic processes approach the digital marketplace?
What at first might seem contradictory was overcome by distilling the values of the brand into a foundation for designing the user experience.
hessnatur’s profound respect for the customer informed every decision in my redesign of their ecommerce site. A clear hierarchy of information and uncluttered, direct presentation of merchandise would recapitulate the serenity and calm of the retail experience, reinforcing the brand equities of hessnatur as a respite from the hectic pace of the modern world.
The very structure of an e-commerce website
should reflect its brand values.
The shopping pages were simplified and restructured, creating a more elegant environment.
The checkout funnel was redesigned, focusing on minimal inputs in a well-paced sequence.
